Polar explorer Alex Hibbert thanks sponsors

Alex Hibbert takes Wolsey brand on Arctic expedition

Alex Hibbert takes Wolsey brand on Arctic expedition

Polar expedition leader Alex Hibbert and team are at Qaanaaq in Greenland, at the start of their epic 210 day polar expedition called the Dark Ice Project.

Before Alex left for Greenland, the Wolsey team and their PR company, Purple PR,  kindly arranged a leaving event for Alex Hibbert at their West End Store in Brewer Street.   

Alex Hibbert said:

For me, the Dark Ice Project has been taking a number of years of my life up and so it is quite a big occasion to now be about to set off.

What I can’t do is carry on without saying that two of my teammates are here, although unfortunately one of our team mates (Anastasia Kim) is still stuck in Russia but we have James (Wheeldon) over there and also the tall leggy blonde at the back, Anders (Rasmussen). And so they are going to be heading out on the ice with me in just a few days.

And so, what we are going to be doing?  Most of you are quite aware of what I have been doing over the last few years.  We are going to be exchanging one thing, which is permanent ice caps with lots of crevices in, for sea ice and that brings with it a whole load of different challenges.

So instead of walking on a solid bit of ice, we are walking on a frozen skin which is going all the way over the Arctic Ocean but it’s not just that, the actual route is going to be far more complicated.  We are not just going from the edge of land to the North Pole.

Alex Hibbert outside the Wolsey West End store in early December 2013

Alex Hibbert outside the Wolsey West End store in early December 2013

So the main plan for Dark Ice is to be the first expedition in history to ski unsupported to the North Pole in winter.  Not only are we going to be doing that, we are trying to add a few different things into the mix too. There is only one route which hasn’t been done yet.  So people have skied from Alaska, Canada and from Russia all the way to the North Pole but no one has ever even tried from Greenland, and there is a very good reason behind that, and that’s because it’s the most difficult route and has the most technical ice on the coast, and so that’s our first plan.

Secondly, we are not starting from the edge of the Ocean.  We are actually skiing from an Inuit settlement in Qaanaaq, which is in Greenland, all the way up the Nares Strait between Canada and Greenland to the edge of the Ocean and then skiing from there, so that adds another 400 miles before we even start the expedition. The total expedition led will be 1,800 miles because not only are we going to the North Pole, our plan is then to turn round and ski all the way back again. So it’s all, I would say, the most difficult parts that you can do on a Polar expedition all lumped into one journey.  So that’s the plan.

Just to show you a little but more detail of what the initial phase is going to be, essentially the positioning.  We will be starting from Qaanaaq village, then skiing across all of the frozen sea between the two land masses.  Now there are two small depots, which we laid earlier this year, in the sovereign region down by Qaanaaq, the idea being that we can lighten our sledges a little bit for the first 100 miles or so before we take on the rest and shoot all the way up the Nares Strait up to the top of the waterway.

When we get there, the plan is to lay a depot ourselves on the edge of the ocean, and of course that’s the furthest North we can do that.  You can’t lay food or fuel on moving sea ice – you can only do it on land.  And so the main depot will be up on the edge of Arctic Ocean. From then on nearly 500 miles across the Arctic ocean and then all the way back again to that point the plan then will be to come via the Greenland icecap once the sun has come up.

One of the key things to remember, yes it’s the Dark Ice Project and its starting in winter, but also its going to be spanning 210 days, so it’s not just Winter its Spring and part of Summer too, so it really is epic in what it’s trying to achieve..

Things have changed a great deal over the last 100 years, and this is when Wolsey were still supplying expeditions with their underwear and all the basic things needed to keep warm and I think it’s awesome that over 100 years later, they are still making some of the best gear possible, and I am pleased that I will be wearing some of their base layers, keeping nice and warm and comfortable as we are travelling to the North Pole.

Things are very different and these are the kinds of things that we wear, not pretty but it does the job very well. One of the main challenges that we are going to have is very limited power.

Alex Hibbert gives talk at Wolsey Store

Alex Hibbert gives talk at Wolsey Store

Of course we can’t see anything and so we have to use very large amounts of batteries, nearly 2000 lithium AA batteries, to use in our head torches to see where we are going. So just seeing 30 yards ahead is going to be tough.

These guys (polar bears) are not as friendly as they look, as you can imagine.  There are rather a large number of them in the Nares Strait and become less frequent in the Arctic Ocean, so in the initial phase there are going to be a lot of them, and the key is to not look like a seal, which is quite difficult when you are in a sleeping bag.

We want to try and keep away from these guys. In order to minimise that Polar Bear risk we are taking the fifth member of our team, and I am sure most of you know Dave the dog, but the idea is that he’s going to be accompanying us, he’s not going to be hauling anything, in fact we are going to be hauling his food, rather than the other way round.  And the idea is he is going to be accompanying us and sleeping outside our tent in the evenings, and if there is a polar bear approaching we get an early warning and can do something about it.

The hope is that we don’t have any major problems along the way. We are definitely sharing part of the world with the most active man predator you can imagine, and they do actively hunt humans so we will have to keep looking over our own shoulders as we go along.

The idea of 24 hour darkness is probably alien to most.  This is Qaanaac village last winter when I was there preparing for the second phase. This is at midday, so the sky is actually darker than it appears there, so absolutely no idea of where the mountains are, which makes navigation very difficult indeed, but the biggest challenge, I think is the fact that we are walking on frozen ocean.

Not only are we going to be dealing with the cold, the storms and the polar bears, we are going to have to move from ice flow to ice flow and I am afraid the only way we can do that is to swim, climbing inside large rubber suits, jumping in the water, and getting across to the other side.

Luckily our sledges float like boats. We haven’t quite worked out how we are going to get Dave across the water. Dave does not like water, but we will try and achieve some kind of way of getting him across, most likely someone sat on a sledge and holding onto him and trying to get him to the other side.  Dave is going to be worth his weight in gold and definitely worth the 100Kg of food we are going to have to haul to keep him going throughout the whole thing to allow us to sleep well at night, which I think is going to be a real bonus over that number of months.

So just to finish off, as I said I wanted to keep it as brief as possible, I would like to quickly thank some of the people who have been supporting Dark Ice over what’s now been a number of years, and those supporters have been with us for a very, very long time.

Dominic Preston from Vermillion Films, there and Eddie Bocquillon from Aspen Fuel for supplying all of our stove fuel, which will keep us nice and hydrated, enabling us to have hot meals and everything like that, and Ian somewhere as well, who actually made a donation very early on, and enabled the trip to pick up right at the beginning.  It’s very hard to get traction for a big expedition like this, and those early supporters really are very much valued.

Finally Wolsey I want to thank so much firstly for allowing me to do what I do for a living.  It’s very, very hard to achieve that and the support of those with similar values is very, very special.  I am really excited to be part of the team, and to be creating some absolutely amazing garments over the next few years, which will have that real technical side to it as well as looking and feeling amazing to wear.  So thank you very, very much for that, and a quick final thanks to Chris O’Donoghue from WSM, who actually introduced us, first of all, must be a few months ago now, when I was basically out in the Arctic and was told about this fantastic brand that has been supporting polar expeditions since the year dot and they want you on board, and I am very, very glad about that.

Thank you very much guys.

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To keep track on progress please visit http://www.darkiceproject.com/ and click on to  ‘Tracker’ or read the blogs.

Also follow Alex Hibbert on Twitter https://twitter.com/alexhibbert

For further information, please contact Tina Fotherby, tina@famouspublicity.com

Explorer Alex Hibbert has icy Christmas

Alex Hibbert from London in a Polar Expedition Leader

Alex Hibbert from London is a Polar Expedition Leader

London-based British Polar Expedition leader Alex Hibbert (27), plus three team mates Brit James Wheeldon (23), Russian Anastasia Kim (24) and Dane Anders Rasmussen (24) will soon start the first ever polar trek from Greenland to the North Pole and back in the darkness of the polar winter that will take 210 days.

This will mean that their Christmas will be both dark and icy as it will involve spending Christmas Day in total darkness in extreme sub-zero temperatures potentially as low as minus 45 degrees C.

Between mid-December 2013 and July 2014, Alex Hibbert and the Dark Ice Project team will each haul sledges weighing 250 kg the length of the Nares Strait (which runs between Ellesmere Island, Canada and Greenland) and then make an unsupported return attempt on the Geographic North Pole, which has never been achieved before.

They will trek for 1,800 miles over fractured and mobile sea ice.  The Geographic North Pole has never been reached from Greenland – the final main route as yet untraveled.  The team’s supplies include 80 kg of dog food for the trusty Inuit dog called Dave who will share the journey and guard the team against the threat of Polar Bears.

Alex is an experienced polar expedition leader who holds the world record for longest unsupported Arctic journey in history (2008).

The map below shows the planned route for Dark Ice project.

Dark Ice Project Route to the Geographic North Pole in Winter

Dark Ice Project Route to the Geographic North Pole in Winter

The luxury clothing brand Wolsey has appointed Alex Hibbert as their new ambassador.  Wolsey is the ideal partner brand for Alex because it is a cutting-edge manufacturer of knitwear with an illustrious past equipping iconic expeditions – Captain Scott’s 1911 race to the South Pole and Sir Ernest Shackleton’s Antarctic voyage in 1919.

“We are delighted to be working with Alex,” says chairman and creative director Jamey Hargreaves. “As a modern day polar explorer Alex is a perfect fit for Wolsey and everything the brand stands for. We look forward to working closely with Alex and supporting his exploration to the North Pole.”

For additional information, please see:

http://www.darkiceproject.com and http://www.alexhibbert.com

This film shows Alex with Inuit dogs:

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To view Alex’s achievements, watch this short film:  https://vimeo.com/30985660

Alex Hibbert biography:

Alex is a world-record holding polar expedition leader and photographer. Only twenty-seven years old, he has spent over 165 days unsupported in the Arctic and has crossed the second largest icecap on Earth four times.

Alex grew up in Hampshire, was educated in Dorset and read Biology at the University of Oxford with a focus on predator behaviour,  evolution and environmental biology. In 2002, aged fifteen, Alex was one of the youngest people to complete the 125-mile Devizes to Westminster kayak ultra-marathon.

At university he competed at the Oxford-Cambridge Varsity Triathlon, won his rowing ‘blade’ and began running long-distance races. He also reached the summit of Mont Blanc and other peaks in the French Alps. In 2007 Alex led a Greenlandic climbing and sledge-hauling expedition whilst hosting a film-crew on location.

He led the 2008 record-breaking Tiso Trans Greenland which, at 1,374 miles, is the longest fully unsupported arctic journey in history.  From 2008 Alex spent a period as a Royal Marines Officer and his first book, The Long Haul, was released in March 2010. In the spring of 2010 Alex guided an international team 350 miles across the Greenland icecap.

In 2011, with team-mate Andrew Wilkinson, he covered 330 miles in 11.5 days across the Greenland icecap from the Nagtivit Glacier to the Russell Glacier. In the winter of 2012, Alex presented a documentary from the Inuit communities of Eastern Greenland and attempted a winter crossing of the notorious Icelandic Vatnajökull icecap.  His second book, Kalaallit Nunaat, is a photographic account of his various travels in Arctic Greenland and was published in May 2012.  Alex’s third book, Maybe, was published this year.

For further information about Alex Hibbert and the Dark Ice project please contact Tina Fotherby, email tina@famouspublicity.com or telephone +44 (0)7703 409 622.

For more information about Wolsey, please contact Brett Barnard, email Brett@purplepr.com.

Leading speakers at STRARTA

Date:     10 – 13 October 2013

Venue: Saatchi Gallery, Duke of York’s HQ, King’s Road

London SW3 4RY

London’s newest art fair – STRARTA – will feature several prestigious guest speakers, as well as displaying the best in class from 30 international galleries.

Artwork will include modern paintings, drawings, limited edition prints, photography, sculptures and multi-media works ranging from £2,000 to well over £250,000.

Lesley Samms, from the organisers LMG Events said, “Most of our visitors will be collectors, so we have chosen four external speakers to share their individual interpretation of the subject of art.  I thank them for their contribution to our new event that is designed with a strong social element.”

Thursday 10 October

15:00 Patrick van der Vorst

Patrick van der Vorst is founder of the online valuation platform Value My Stuff

Patrick van der Vorst is founder of the online valuation platform Value My Stuff

The founder of ValueMyStuff.com discusses the latest developments in the online art market.

Patrick van der Vorst, who created the valuation service ValueMyStuff.com was a Director and Head of Department at Sotheby’s London for over 12 years. His passion and enthusiasm for making the art identifying and valuing process as approachable as possible, drove him to create his easy-to-use website, launched in September 2009.

He believes that the art market can be perceived as being very unapproachable, or the process of trying to get an item valued can be quite time consuming and complex.  All of Patrick’s antique experts have worked for Sotheby’s, Christie’s or other leading auction houses, and now offer their knowledge, covering over 35 collecting fields, in order to make the art valuing and appraisal process as straightforward as possible.

During the summer of 2010, Value My Stuff successfully appeared on BBC’s Dragons’ Den and received £100,000 investment from Deborah Meaden and Theo Paphitis.

www.valuemystuff.com

Friday 11 October

15:00 Christine Miller

Christine Miller will discuss the Art of Love at the STRARTA fair

Christine Miller will discuss the Art of Love at the STRARTA fair

The accomplished author, poet, business consultant and public speaker talks about ‘The Art of Love’.

An informative and entertaining public speaker, Christine Miller has delivered over 500 workshops and talks to international audiences from 20 to 2,000 on a range of topics within the personal and business growth subject area including The Power of ThoughtUnderstanding the Human Brain and Breakthrough to Success.

Christine is researching and writing a book on organisational change and has recently completed over 60 interviews with key global leaders where she has gained deep insights into the current thinking on what is required for more sustainable and values based organisations to thrive in changing times.

The visionary Founder Editor of ReSource, a leading intelligence provider in business and personal growth, Christine enjoys a privileged role sharing thoughts with world leaders in the fields of current affairs, business, social and personal education. An Author, Business Consultant, Executive Coach, Mentor, Speaker and published Poet, Christine focuses on developing people’s leadership, spirit and untapped potential.

www.christinemiller.co

17:30 Christian Kyriacou

Christian Kyriacou will discuss the influence art has on people's lives

Christian Kyriacou will discuss the influence art has on people’s lives

The ‘House Whisperer’ discusses Art Dynamics and the Blueprints of Life: Symbolism of Art, Sculpture and Furniture

Christian Kyriacou RIBA MCSD is The House Whisperer, working with people to enable them to understand and feel the correlation between their ‘inner home’ and the external home in which they live.  He embodies a unique blend of Scientific and Esoteric skills, fusing these disciplines to enhance buildings and people’s lives.

He is an Architect, Philosopher, Writer, Architectural & Environmental Psychologist, Interior Designer, Composer, Musician, Feng Shui / Vastu and Geomancy Consultant.  He has worked with many modalities of Oriental Philosophies, Meditation, Sanskrit, Sacred Sound, Harmonic Resonance and Sacred Geometry.

He has run his own professional Architectural and Interior Design practice since 1970, designing major public projects, airport interiors, residential, restaurants and educational premises.  He is a member of the Royal Institute of British Architects, Chartered Society of Designers, International Feng Shui Guild (Red Ribbon) and the Performing Rights Society and has appeared on international TV and radio.

www.kyriacou.com

19:00 Professor Richard Weston

Professor Richard Weston, whose mineral designs are used in Weston Scarves, will  discuss art in nature

Professor Richard Weston, whose mineral designs are used in textiles, will discuss the art of nature

The Professor of Architecture and star of BBC2’s Britain’s Next Big Thing contemplates ‘The Art of Nature’.

Professor of Architecture, author, inventor, designer, star of BBC2’s Britain’s Next Big Thing, Richard Weston is also the man who dedicated years of his leisure time creating the world’s largest collection of highly magnified scanned images of the “insides” of rocks and minerals.

Richard featured in the BBC2 series, Britain’s Next Big Thing, presented by Theo Paphitis of Dragon’s Den fame, which charted his progress culminating in the images becoming a top selling scarves collection at Liberty of London.

Richard is a highly regarded academic who is setting up a new foundation that will encourage a greater understanding of nature.  He is the author of several books including Formations: Images from Rocks, published by Deukalion Press.  He also authored Alvar Aalto (winner of the 1995 Sir Banister Fletcher Prize): Modernism: Materials, Form and Architecture and Utzon, the first authorised account of the work of the architect of Sydney Opera House.

www.richardwestonstudio.com

The top floor will feature special curated space showing exhibitions composed by leading contemporary curators – Ben Moore, David Powell, Griselda Bear, Nikki Tompsett & Martin Everett and Piet de Jonge.

The STRARTA Art Fair runs from Wednesday October 9 to Sunday October 13.  All talks take place in Room 10 and last for 20 minutes followed by questions and answers.  Entry tickets to the art fair are £15 (there is no extra charge for the talks) and can be bought at the door or online at www.STRARTA.com.

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High resolution images of speakers and artwork available on request.

PRESS PREVIEW IS AT 5 PM ON WEDNESDAY OCTOBER 9 2013.

The event is organised by LMG Events, a conceptual forum for the creative industry, designing bespoke and original events that reflect the unique cultural heritage of their location.

For further media information please contact Tina Fotherby on 07703 409 622, email tina@famouspublicity.com or the LMG Events office on 020 7637 3677, email info@strarta.com.

New STRARTA Art Fair Highlights London’s Art Market Confidence

Date:     9 – 13 October 2013

Venue: Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY

What better demonstrates the confidence of the London art market than the launch of a new International fully curated art fair for contemporary art lovers and collectors?  The show will display the best in class from 30 international galleries.

Pakpoom Silaphan Picasso on Coca Cola Crate Scream Gallery

Pakpoom Silaphan Picasso on Coca Cola Crate Scream Gallery

Artwork will include modern paintings, drawings, limited edition prints, photography, sculptures and multi-media works ranging from £2,000 to well over £250,000.

Lesley Samms, from the organisers LMG Events said, ‘Market research shows that while London is Europe’s premier showcase for international art, there is a deep longing for a handpicked art event featuring carefully selected artwork that’s impeccably displayed in stunning interiors.  Collectors want quality and variety in a delightful setting where they can experience calm and relaxation in order to embrace the talent of the artists on display.’

The top floor will feature special curated space showing exhibitions composed by five leading contemporary curators – Ben Moore, David Powell, Griselda Bear, Nikki Tompsett & Martin Everett and Piet de Jonge.

Ben Moore Stomoffski

Ben Moore Stomoffski

‘As well as providing a wonderful new experience for art collectors, the STRARTA Art Fair will provide a legacy by encouraging professional development for new artists looking to get a foothold in the global fine art marketplace.  This alone makes the art fair highly unusual and innovate and the feedback from both galleries and artists has been terrific.’

www.STRARTA.com

Gorka Mohamed Chamomile from FAD Gallery

Gorka Mohamed Chamomile from FAD Gallery

Ends

High resolution images available on request.

The STRARTA Art Fair runs from Wednesday October 9 to Sunday October 13.  Entry tickets are £15 and can be bought at the door or online at www.STRARTA.com.

The event is organised by LMG Events, a conceptual forum for the creative industry, designing bespoke and original events that reflect the unique cultural heritage of their location.

For further media information please contact Tina Fotherby on 07703 409 622, email tina@famouspublicity.com or the LMG Events office on 020 7637 3677, email info@strarta.com.

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